GJU MBA 4th Sem Notes. Guru jambheswar university hisar 4th semester notes. With Strategic Management, corporate planning etc. Cost Sheet - PDF.

Strategic management full notes • 1. STRATEGIC MANAGEMENTUNIT- I STRATEGY AND PROCESS 9Conceptual framework for strategic management, the Concept of Strategy and theStrategy Formation Process – Stakeholders in business – Vision, Mission and Purpose– Business definition, Objectives and Goals - Corporate Governance and Socialresponsibility-case study. • Concept, Meaning, Definition:Strategy is the determination of the long-term goals and objectives of an enterpriseand the adoption of the courses of action and the allocation of resources necessary forcarrying out these goals.

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SES # TOPICS I. Introduction and Overview of Strategic Management 1 The Delta Model () 2 Porter's Frameworks and the Resource-Based View of the Firm () () () II. Business Strategy 3 Customer Segmentation and Customer Value Proposition () 4 The Firm as a Bundle of Competencies and Putting it All Together () () 5 Industry Structure and Competitive Interaction 6 The Decommoditization of a Business () 7 Competitive Positioning () () III. Technology and Industry Transformation 8 Sustaining Competitive Advantage () 9 Competitive Dynamics () () 10 Putting it All Together: Integrating The Critical Tasks of Strategy IV.

Corporate Strategy 11 Corporate Strategy - The Core Concepts () () () 12 Corporate Philosophy and Culture 13 General Principles of Organization Design () () () 14 Human Resources Management and Knowledge Management 15 Business Processes: The Core Concepts and Managing the Global Supply Chain V. Aggregate and Granular Metrics 16 Metrics of Value Creation 17 The Balanced Scorecard and Granular Metrics VI.

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